AuthorsGetLit is a new series on This is Lit that will focus on tips for authors and publishers about interacting with bloggers, soliciting book reviews, and more.
Authors and publishers usually reach out to bloggers to get them to review their books. In addition to press releases and magazine reviews, one of the best ways to promote a book is to get a blogger to review it.
If you are an indie author wondering how exactly you can reach out to a blogger, look no further! Here are 5 tips to get the blogger to say yes to the book.
1. Be personal.
As a blogger, there is nothing more off-putting than a request that looks like it’s been bulk emailed to a lot of people. Some authors and publishers don’t even take the time to enter the blogger’s name into the email. Try to be a little more personal when you contact bloggers. Be human and understand that on the other side, there’s a real live human who needs to accept your book for review consideration.
2. Read the review policy first.
You’ve discovered a blog through a blogger database and now you’re itching to shoot out an email. Should you go ahead and email them without visiting their blog? NO. Visit their blog, and more importantly, check out their review policy. Find out if your book fits into their list of accepted genres. If it doesn’t, you’ll only be wasting both yours and the blogger’s time by emailing them.
3. Write your request in a way that piques the blogger’s interest.
To do this, you need to do point 2 first. Find out what the blogger’s interests are and if your book fits the bill, tell them! I was recently contacted about a noir mystery novel, but the author didn’t focus on that in his request email. My bio says I enjoy self-deprecating jokes. Turns out his book is full of it! So that’s what he started the request email with. After introducing the book, he said “The book is full of self-deprecation, so I suspect you may enjoy it.” I accepted the book immediately!
Another reason why this will be good for you? I read this author’s book, LOVED it (because it has my kind of humor), and went on to call it one of the best books of 2017. Find your target audience and get them to read your book.
4. Include details about the book in your email.
This is obvious, but surprisingly, many authors don’t know what information they should include. The blogger needs details about the book for them to make a decision. And no, a one line description won’t suffice. Your email should include:
- The book title
- Book number, if it’s part of a series.
- Number of pages
- Publication date, especially for ARCs.
The next post in this series will discuss this further.
5. Don’t be presumptuous.
You are only emailing the blogger about review consideration. Don’t attach a digital copy of your book to your very first email to the blogger. That’s just presumptuous.
This isn’t one size fits all, though. Find out which details YOU think are important to mention in the email and go with them. But NEVER reach out to a blogger without reading their review policy first. They have a life of their own and are reading your book for free in their free time. Don’t waste that time by requesting reviews if your book’s genre or type (physical or digital) doesn’t fit their interests.
The next post in this blog series will be on how to write the perfect review request email.
What did you think of this post? How do you solicit a book review? Let me know in the comments!