Wednesday wisdom

How to make your blog your personal brand.

I own more than 10 pairs of shoes.

I love shoes to death and they’re what will eventually make me declare bankruptcy too. I think.


I once got this amazing pair of yellow wedges. My mom thought they looked “unnecessarily flashy and ridiculous”. But I loved them, so I went ahead and bought them anyway.

I wore them to work one day and some people (acquaintances with no taste, obviously) made jokes. My friends said they were okay. But this one co-worker’s comment was my favorite. She said “okay, these are SO you. They scream ‘Shruti Ramanujam'”.

take a bow thank you GIF by Iliza

Wait, where are you going with this?

I’ve always loved it when people recognize my style. And this has nothing to do with dress sense (which, my sister has repeatedly told me I do not have). No, I like it when people notice that I like weird things. Why did this random co-worker know that I’d love flashy yellow wedges? I never had a conversation about it with her.

That’s what this post is all about. I’m going to help you find your yellow wedges.

Umm, what now?

Every website has a voice. You need to find yours. Find your yellow wedges! Get it? GET IT?

Your blog is your brand. You need to make it recognizable. This could be your writing voice, style of writing, or the way you structure your content. Or all three together. Whatever be the path, the end is the same–your website must be unique and represent who you are as a person.

Why is a personal brand important?

The Internet is a mess.

There are a LOT of voices out there. Are you writing a well thought out article on bookstagramming?

HA. There are hundreds of articles out there already.

tina fey youre already out GIF

Of course, there are a lot of other factors that come into play, including SEO, how catchy your headline looks, and more. But if you want your existing followers to continue engaging, you need a unique voice.

You need a personal brand.

So, how do I build this brand for myself?

I have 4 tips.

1. Review what you already have.

You just might have a brand already. If you’ve been blogging for a while, you may have a niche already. You might have a specific style in the niche blogging community. Look into that. See if it’s something you can base your brand on.

2. Understand yourself.

To include your style in your website, you first need to understand yourself. Who are you? What’s your personality like? What makes you tick?

3. Understand your audience.

Who are your readers going to be? Understand them and write in a way that satisfies both you and them. Get in their shoes and see if there’s anywhere else you can talk to them too. For example, book bloggers learn early on that their readers don’t just read blogs. They also hang out on Twitter and Instagram. That’s why you’ll find most bloggers on both book Twitter and bookstagram.

4. Be consistent.

In the previous point, I was talking about Twitter and Instagram. When you’re there, you’re representing your website, your personal brand. Remember to be consistent on all channels you use to talk to your audience. You readers should immediately identify your post without looking the name or handle.


That’s all I’ve got! If you have any more tips for building a personal brand, do tell us in the comments!

Also, with this post, we end our content marketing part of the Wednesday Wisdom series. From next week, this series will focus more on book blogging tips learned from almost 3 years of blogging.


~ Shruti

Facebook | Goodreads | Instagram | Twitter



39 thoughts on “How to make your blog your personal brand.

  1. Great post, Shruti! I know when I first started blogging I was afraid to have my own voice, but as time passed you grow into it. So maybe you should buy the yellow wedges a size bigger so you have room to grow into your own voice and work towards your true self in the blogging community. 🙂

    Liked by 2 people

  2. Ooh this is such a great post! Also same my sister rahaa repeatedly pointed out that I have zero fashion sense 😂

    Also I was hoping if you could help me a bit by telling me if I have a brand? 🙈😛

    Liked by 1 person

  3. Dear Shruti,

    I’ve been in the hospital for a couple of days now and today I finally decided that it was time to try to do more blog research/tips while I was “out of work.”


  4. Sorry it posted before I was done lol. Anyways, I am so happy to have found this post because it gives me a more focused insight on branding. Here is the thing: I can easily pinpoint my personal yellow wedges which are my narrator voice and my writing style in general. However, I have a co-blogging project coming up and I wasn’t sure how to define our branding for that blog. Honestly, I am still unsure but reading your blog post has allowed me to consider that maybe it wouldn’t be a bad idea to continue to use our very distinctive brandings or to even infuse both of them. What do you think? Hope all is well!

    With open arms,

    Liked by 1 person

    1. Hi FMRP! Thanks so much for your comment! If it’s a co-blogging project, wouldn’t it be better if both your styles were combined?

      It also depends on whether it’s a one-off project or long term. Because if it’s one-off, infusion would be a nice break from the usual, after which you can go back to your distinctive style.

      If it’s long-term, I’d recommend discussing this with your blogging partner to zero in on the branding you both want for the site.

      Hope this helps! 🙂

      Liked by 1 person

      1. Thank you for replying Shruti!! I appreciate your advice and you are right lol we should combine. I mean it is long term, yet the reason I thought it would be kind of difficult to infuse our brand is because we both have our own tones and niches yet we want to create a magazine that targets both. Honestly, I just don’t want our individual audiences to feel like we are changing. Does that make sense?

        Liked by 1 person

        1. It does make sense! But if you don’t want your individual audiences to feel alienated, a combined style is probably what you should go for? Or if it’s a brand new site altogether, you have the benefit of starting over. You can collaborate and figure out what works. 🙂

          Liked by 1 person

  5. I have a personal blog that I set up to be more kind of like a personal journal for myself because I just generally like to write and seeing that other people are able to relate to it. I don’t get many comments or feedback through here but in my regular everyday life I get a lot of good feed back.. hmm what am I missing!?

    Liked by 1 person

    1. Do you also promote your posts on social? Twitter really helps bloggers with promotions! I’ve also found that the more you comment on other people’s work, the more they get tempted to check out yours. You could already be doing this, though, so I don’t know what’s missing. 😦

      Liked by 1 person

      1. Well. I do have this account linked to my twitter. Which I barely use and promote it on my Instagram. That’s all! That is true I will try that out and see how it works out. Just to check out others works from all over and hear what they have to say. Maybe it’s all about the time 😁 thank you

        Liked by 1 person

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s